Barbara Freethy hits 1 million mark in self-published ebook sales for 2011

In case anyone missed it, here’s Barbara Freethy’s announcement about hitting the 1 million mark in self-published ebooks sold in 2011.  Here’s a brief quote from the PR release:

Unlike independently published authors who publish at the $0.99 price point to fuel sales, Freethy’s books are primarily priced between $2.99 and $5.99. Her self-published books come from her extensive backlist, whose rights were reverted after the books went out of print. Freethy repackaged the books and put them on sale again, finding gold in books that had been taking up space in her closet”

The full PR announcement is at:
http://www.prnewswire.com/news-releases/author-barbara-freethy-sells-over-one-million-self-published-e-books-in-2011-132522313.html

I notice she’s selling not only through Kindle, but also made sure to have her ebooks on the Nook, Kobo, Sony, and Smashwords. Also has a deal with Overdrive.

Just for fun, let’s calculate what that is in cold hard cash. If we take a 70% cut of $2.99 for a self-published ebook, that’s about $2.09 per book. Sell 1 million ebooks at $2.99, and that’s $2,090,000.

Nice! This is fascinating times we live in.

Thanks to Passive Guy and David Gaughran for getting the word out.

The Madness of Perfectionism

I hate making mistakes, no matter how small. Hate, hate, hate it. I’m one of those perfectionists that psychologists like to lecture about. And I know I’m not alone in the world–there’s a whole lot of perfectionists I know.

Being a perfectionist is a pain in the butt when it’s out of control, because it means one can get stuck in a rut of endless actions done over and over and over, or else one quits too soon. It’s an “all or nothing” mindset.

It’s a good thing babies don’t have this trait. Can you imagine a baby deciding after his first babble: “Hey, that didn’t make sense at all. I must have no ability for talking. I might as well quit now and stay silent.”

And yet I’ve seen people quit endeavors after one or two tries because they weren’t perfect at it. Perfectionism, when allowed to reign out of control, can shackle us in mental chains. We give up too soon. Or don’t even try at all, telling ourselves, “There’s no point, I’d screw it up anyway.”

As a perfectionist who loves to write, there are days when I wonder if I’m just a glutton for self-punishment by doing fiction writing on a daily basis. There are so many balls that need to be kept in the air during the writer’s juggle: plot, characterization, setting, narration style, word choices, grammar, structure, etc….no matter how a writer tries, there’s going to be mistakes.

For instance, I just got back today a corrected novel manuscript from the copy editor, and discovered that I’d accidentally left out a few bits of information about one of the villains that readers needed to know.  As the writer I can see into all the character’s heads at the same time, but the reader can only see into the characters by the words that were written on the manuscript page.  That’s why writers have first readers go over a manuscript–no matter how hard we try, we will not fill in all of the “lost” information the reader needs.

Still drives me bonkers when I forget to write something down for readers. I’m a perfectionist. I want to get it right the first time.

I’ve had to learn to accept that mistakes are going to happen. I still get upset, but at least I no longer quit or cycle endlessly in revisions. I find it helps to remind myself about my years in QA in the software industry, and how there was a point in the software release cycle where there were diminishing returns on the investment of time in revisions. There comes a point where a manuscript–or a piece of software–begins to fall apart the more you mess with it.

I’ve always like the advice one old pro gave me, which was, “Once you find yourself changing something in the manuscript, then changing it back to how it was before, it’s time to stop revising and send it off.”

There are days I’m sorely tempted to take the current urban fantasy manuscript that is being edited and hide it so that it’ll never see the light of day, even though it’s been read by an editor, several fellow writers, a careful first reader, and a copy editor at this point. My perfectionism flaring up.

I have to keep reminding myself that there comes a point that a piece of work needs to be released into the world to fend its way on its own.

Also, if I’m continually redoing old work to death, new work won’t get done, ala George Lucas and his endless revisions of the Star Wars films. Lucas is going to end up the patron saint of perfectionism at this rate. :P

So when perfectionism rears its ugly head, remember Saint George…

The Power of Kickstarter and Other Links

I’ve been swamped with writing and editing work, so that’s why I’ve been so quiet here on the blog for a bit. But there’s some links I want to share before I forget.

Everyone has probably heard all about Kickstarter (the funding platform for creative projects), but if you haven’t, go and check them out! Kickstarter is proving to be a great way for professional artists to get the start-up funds they need and for people to support favorite artists and web shows. For example:

A writer friend of mine, Annie Bellet, was able to successfully use Kickstarter to help fund her tuition to Clarion this past summer.

The web show Put This On just successfully raised over $70,000 to film Season Two.

Travis Hanson, a fantasy/comics illustrator I got to meet briefly at Albuquerque Comic Con, has successfully raised the funds he needs to print his web comic in book format.

Money has always been an issue for artists, especially filmmakers and illustrators, so the rise of crowd-sourcing such as Kickstarter excites me to no end.

In other news, Dean Wesley Smith has an important technology blog post on how writers, publishers, and booksellers can use Book Cards to market an e-book cheaply and attract readers into independent bookstores to buy e-books for their e-readers. WMG Publishing and Lucky Bat Books were passing out the first ever e-book cards at Worldcon to show off this brand new marketing idea.

And 20+ year pro Bob Mayer has some blunt, quick advice on how to be a fiction writer that has a career that lasts for decades.

Green Chile Ice Cream and Other Joys of Local Diversity

Every place on this planet has something that makes it unique.

It might be a local food dish like green chile ice cream. It might be a rock formation in the shape of a camel. It might be a battle that was fought there, or an eccentric person who lived there. It might be the smell of the wind at night, or a plant species to be found nowhere else on Earth.

But that uniqueness is there, waiting to be discovered, if we go in search of it. And I’ve come to believe that the search for it not only feeds the muse, it enriches our lives.

It also helps to support a local uniqueness from going extinct.

About a year ago I started to make a conscious effort to find stores that were locally owned that either had locally made or grown things, or else had a unique passion for something (like the English tearoom experience).

I still planned to shop at big box stores (and I still do), but I wanted to go find what my fellow New Mexicans were up to. Also, have you ever noticed how in a big box store you can be anywhere in the U.S. and they’re all the same, except for a few items and the tourist knickknacks in the checkout lanes? Predictability is their strength, but it means that diversity is gone. Bland and boring are in.

It wasn’t until I went searching outside the big box experience that I discovered a local farmer’s food co-op that is bringing me melons and tomatoes the like of which I have not tasted since my grandfather’s garden.

And a funky locally owned furniture store that has an egg-shaped chair straight out of a 1960s James Bond movie.

And an English-style tearoom considered one of the top five in the country. The owners say that it is the support of their local community, not tourists, that keeps them in business.

And locally owned restaurants that put the big chains to shame in flavor and pricing. Restaurants with stuff like chile relleno sushi, and green chile ice cream.

I didn’t find everything overnight. I just decided that each month I’d keep my eyes open for one new thing to go try out in my hometown. I’d get clues about things to try out by reading the local magazines and papers. Coffee shops often have the free papers that list local events and do interviews with locals.

The more I dig, the more quirky stuff I find. It’s the sort of fodder an artist’s muse loves to munch on. But I’ve also noticed I feel more connected to my community and I’m helping to provide money to pay for jobs here in town.

It doesn’t have to be big box chains or local stores. One can do both kinds of stores. But if one is doing only big box chains, one is missing out on some truly wonderful stuff hidden out there.

One just has to go looking for it.

Coming Changes over the next Six Months to this Website

I want to give a heads up now that there will be a shift in focus by my website over the next six months. I’m going to be broadening out from posting about writing issues to posting about anything life-wise that catches my interest (for example, my last post was about the struggles to manage time in an era of an endless supply of entertainment).

I won’t be posting more frequently. In fact, the post rate might go down slightly. I’m in the middle of writing a trilogy at the moment, and between that and editing a novel and dealing with short stories that are going out to various editors, at the end of the day I find the last thing I want to do is blog.

I’d rather not do a blog post if I feel I don’t have something worthwhile to say. So it’s possible I may post less often.

Also, another change that will be coming is that by winter there will be a monthly post for readers about upcoming fiction of mine. This website, more and more, will be here to serve readers as well as writers. I’ll still blog on occasion about writing, and the pages with links to posts on surviving as writers and dealing with writer’s block are going to stay up.

But as I grow as a writer this website needs to grow with me. I don’t want these upcoming changes to come as a surprise to anyone (hence this admin post about changes).

It’s going to be exciting.

Soul Cages is Getting a Much Better Cover

Okay, so I’m a bit excited. The new cover for Soul Cages is done, and is being uploaded. Some e-stores will take longer than others for the new cover to appear in (could take as long as a three weeks).

I didn’t think it was possible to make a cover that expressed the personality of the novel since it’s a strange cross-genre story, but the photo that was found nails the heart of the book so closely that I feel a bit stunned.

That’s one wonderful thing about the e-book era. It’s a lot more forgiving of a publishing startup’s learning curve in doing book covers. The cover for “Parallels” also got completely redone about two weeks ago to try and get closer to the feel of the story. Let’s just say that a magical realism story set at  Christmastime is darn difficult to convey in a cover and still have room for the author’s name and the title and some general info.

Now that this cover tinkering is over, more stories of mine will be rolling out in e-format this fall and winter. We’re hoping to be able to do print trade editions of novels and short story collections by fall of 2012–a rather steep learning curve awaits on that.

Welcome to the Era of Being Hurt by Too Much as Well as Too Little

After a long hiatus, I went to the movies this summer to see several films (Thor was very good), and I was stunned to notice how huge the sodas and popcorn bags are.

I’m old enough to remember when today’s “small” soda size was more like a  “large” back in the 1970s.

I wondered if maybe my memory was faulty, so I did some digging around, and found some outside sources that confirmed that this change wasn’t just in my head. Check out this portion quiz done by the National Institute of Health if you want to see how things have changed in the past 20 years. And here’s an article from several years back at USA Today that covers “Portion Distortion.”

For those of us in the U.S. with the money to pay for food, we can now literally eat ourselves into obesity and bad health if we aren’t paying attention to what is being served to us.  There are so many choices and the portions have gotten so oversized that we can literally eat our way to an early death.

And yet there are still people dying of famine and starvation in this world.

Welcome to the era of being hurt by too much as well as too little. And it isn’t going to just be too much food. It’s also going to be too much information, too much communication, and too many entertainment choices.

In the old days, most people could get away about not being mindful about what they were doing because either the choices were limited, the costs were high, or their disposable income was limited.

But prices are coming down and the technology barriers are falling. We’re about to have too much to choose from and deal with, instead of too little.  Think about it. Already there’s more blogs and e-books and video games than someone could  experience in a lifetime. Internet connections are on 24/7/365 through social media and cell phones, so that the communication demands never stop unless the person mindfully chooses to take a break.

Long ago, when I wanted to goof off from my homework by watching TV, I had only five channels to choose from. There were no VCRs. There was no cable. If I didn’t like what was on those five channels (which happened quite a lot), I was out of luck and had to find something else to do–like read a book, or stop procrastinating and finish my work.

Now I’ve got so much to choose from on my TV that I could spend my entire life on my couch watching show after show and never run out of things to watch. I find myself in an era where I have to make strict rules about TV usage (limits on the number of hours, and having to mindfully think about what I want to watch) or else I’d fritter the hours of my life away.

I’m willing to bet that time management is going to become a critical survival  skill. It was hard enough to manage time in the old days. Now someone’s entire life can easily disappear down a black hole of web surfing, social media, and entertainment, and the big dreams in life will never get done.

A big dream (for example, to become an archaeologist) requires long hours and hard work. It requires focus and dedication over decades. I find myself wondering how many people are going to wake up thirty years from now to discover that they’ve frittered their dreams away by not being able to manage the overabundance of having too much.

I speak of these things because I struggle with them on a daily basis. These days I must consciously remind myself to get off the internet, get away from the TV, or put down my e-reader. I can no longer rely on boredom to get me to stop an entertainment activity since the choices are almost limitless now.

I love it that favorite authors of mine are putting up their backlists in electronic format. I love being able to obtain and watch famous films that would have been unavailable to me in the past. But now I have think about what I want to do and experience, because the options are too vast otherwise.

I was told about Randy Pausch’s lecture on Time Management, which I watched and found a helpful introduction to various ideas and techniques. There are also books by Steven Covey and Peter Drucker that do a good job in teaching time management.

Through trial and error I’ve found one of the most useful questions for me to ask at the beginning of the day is, “When this day is over, what will I regret not getting done?”  Whatever things pop up become the major goals of the day and I do everything I possibly can to do them.

So let me leave readers with this question:

“When this day is over, what will you regret not getting done?”

Every Renown Writer Starts Out a Beginner

Every renown writer you love to read started out as a beginner.

This is so obvious, and yet it gets forgotten so easily since it’s the masterpieces that get remembered when we talk about our favorite dead writers…not the unpublished works and the weak stuff published early on (unless you’re an English major doing research or an obsessive fan).

Very often, people who are not artists or just starting out have this mental gap in their heads about the journey that an artist takes from beginner to master:

beginner———– > luck  ————> master

Mastery and success are attributed to luck.

Well, there’s a middle phase that gets left out:

beginner ——-> apprentice ——> journeyman —> (95% hard work, 5% luck) ——-> master

The apprentice phase for writers is equivalent to the law school phase for someone who wants to be a lawyer. This is the phase where a writer often has to get on a plane to study with a particular writing teacher or to attend a national-level writing workshop. In old novels or movies, this was the point where the young artist packed up to move to an international hub for artists like Paris or New York City or London.

And then there’s the journeyman phase, where the writer has started to sell his or her stories, but there’s still so much to learn. This phase lasts for years to decades, or even a lifetime if the writer decides to stop learning and coast.

As for mastery, it doesn’t spontaneously happen. Don’t ask me why, but people  seem to have a natural tendency to ignore the middle phase when they talk about a particular famous dead writer or fantasize aloud about how easy it would be to write a bestselling novel if they just had the time.

And yet it’s the hard work in journeyman phase that will make or break a writer in becoming a master of the craft.

I think one of the most valuable lessons a writer can do once past the beginner stage is to choose a couple of favorite writers (both living and dead) and read their early works.

So, for example, if you were a huge fan of Charlotte Bronte as a writer, you’d dig up a research book that had her unpublished first writings and probably also a copy of her first novel, The Professor.

Or how about William Shakespeare? Go read his earliest plays (researchers still fight about which play he wrote first, so I’d advise reading several). Then think about how we’d see him now if he’d stopped after those early plays and had never written anything more.

But make sure to also include some favorite recent writers who wrote over a long time frame, twenty years or more.  For example, I went out and bought collections of the early published short stories of three recent writers whose later works I loved to read:  John D. MacDonald’s More Good Stuff, Stephen King’s Night Shift, and James Lee Burke’s The Convict & Other Stories.

This turned out to be an eye-opening exercise for me as I read the unpublished  early works of old greats (such as Jane Austen) and early short stories of favorite present day NYT bestsellers.

Their early works weren’t as well-written as their later works were. They’d gotten better at their craft over time. Big shocker, right?

Of course not.

But I’ve noticed a lot of my fellow Americans like to see their artists as the equivalent of Athena jumping fully formed out of the skull of Zeus. The arts are supposed to be “easy.” You have either “got it” as an artist or you don’t. No hard work, no sweat, no tears, no frustration, no years of dedicated study–as if somehow the arts are different from every other human endeavor.

So reading the early works of these various writers impressed upon me, at a deep gut level, how craft gets better over time as one works at it. Hmm, let me put it bluntly. A few of the early works “sucked.” A few seemed like they showed “no talent.” And yet these writers persevered and became masters of their craft. It would have been a terrible thing if any of these writers had quit during the early days due to a mistaken idea that it was impossible to improve in writing skill.

Every writer starts out a beginner. Where we go from there is up to us.

Three Useful Posts

There’s a good discussion by 5 traditionally published romance writers about the pros and cons of indie publishing.

Kristine Kathryn Rusch has written a helpful post about the mental effects of having so many choices now as writers. Check out her post Popcorn Kittens!

And Dean Wesley Smith has posted blunt advice on how to have a long career as a writer in The Death of an Indie Writer’s Career.

Writing the Unmarketable Novel

Almost two years ago I finished a YA novel, Soul Cages, that I knew in my heart of hearts was going to be a nightmare for an editor to get past the sales & marketing department of a traditional publisher.

That’s because in my gut I knew it was going to be difficult to get any readers to even want to pick it up. I knew the book was in trouble sales-wise as soon as my usual first reader burst into tears while reading the synopsis, and then refused to read the manuscript. I had to get other readers to take over for that book. Most ended up loving the story, but I never forgot the response of that first reader.

Seeing your first reader cry in sorrow really sucks.

Let’s face it. Most of the time, readers are coming to a story to mentally relax for a while. They’re coming for entertainment. I’d written a story that was a weird horror/romance/special issues tribute to Judy Blume, C. S. Lewis, and Stephen King in one go. It dealt with ugly nasty stuff like family abuse, the way kids with Asperger’s sometimes get treated badly, the abuse of Scripture in the Bible to justify cruelty, and anti-Semitism…among other things.

None of that stuff is appealing for entertainment. Ugh, who wants to read all  that after a bad day?

The novel went through several rounds of editing, but there comes a point when you realize as a writer that you can only make a weird “Frankenstein” novel  marketable by censoring your protagonist and mutilating the story by chopping it up. Chop out the romance, or chop out the horror, or chop out the Asperger’s.

In the end I decided to leave the main character alone. It was her story, not mine, and I decided to let her story stand as she’d told it to me, and I went on to write new stories.

And it was the best decision I ever made. I’ve written another novel and many  short stories since I put Soul Cages to rest, and a lot of exciting things have been happening behind the scenes these last six months. Things that would not have happened if I had attempted to keep rewriting Soul Cages to death.

Soul Cages itself has been released in e-book form, and it is still under consideration with a certain midsize traditional publishing house (though I suspect in the end the editor will fail in getting it past marketing).

I’ve done no email blasts, no blog tours, no ads, no book launch party, no “push” of any sort. And I don’t intend to. My limited work time is better spent writing new stories to improve my craft, and some of those new stories will prove to be more marketable–i.e. more appealing to readers–than Soul Cages is.

But am I sorry that I wrote Soul Cages? Do I feel I wasted my time by working on an unmarketable novel?

No.

I think it’s good for an artist to write at least one story where it feels like you’re spitting in the eye of the market. Writing that unmarketable novel made me a better writer by making me a gutsier writer, and I think I’ll be reaping the benefits for decades to come.