Category Archives: L. M. May

Cubicles, Blood, and Magic getting ready to ship

A new novel of mine, Cubicles, Blood, and Magic, is getting ready to ship out in e-book format to various e-bookstores over the next month or so. Plans are in the works to have a print version ready by the end of 2012.

I’m going to see if I can get a JPEG of the cover up tonight on the website.  It came out great considering the very limited budget Osuna had for cover design.

What I’ve Learned so far from the Temporary e-Sale Test

I’m part of a tiny press, and we’d never done a sale before where an e-book had been set for free for a short time, so doing so with Soul Cages gave us some valuable information for future temporary sales.

First off, the Sony eBookstore and iTunes were terrific in responding in a reasonable amount of time to the change of the price to Free, and then ending the sale after we raised the price back to $4.99.  Considering that the pricing was being done through Smashwords, this was an impressive turnaround time. We’d do a sale with them again in a heartbeat.

We also confirmed that it takes a while for a free version to get over to Barnes & Noble, and also confirmed that a different e-bookstore (not Barnes & Noble) tends to be irritatingly sloooooooow in responding to price hikes after a sale is over.

If you want Amazon to match the temporary sales price set at Free, Barnes & Noble and iTunes tend to be key markets that need to be part of the sale. We decided we’d learned enough already and stopped the free sale at Barnes & Noble before it could begin. We had no need to trigger a free sale at Amazon this time around.

I strongly advise any tiny press planning a temporary sale to be careful about which e-retailers you do it with. Most will honor your request to raise the price back up once the sale is over, but there’s one or two out there that will drag their feet for months, and you’ll probably have to file a complaint with Smashwords Customer Support to contact those e-retailers to get them to cooperate and raise the price back up.

So you may want to think carefully about which e-retailers have your e-book in their inventory if you’re going to do a temporary sale.  One option is to do the sale at the very beginning when an e-book has just been published, then wait until after the sale is over to ship the e-book at the regular price to those few e-retailers that have a pricing behavior problem.  That way you can do a temporary sale as a marketing strategy when the e-book is first released, then get coverage in all e-stores later on.

Another option is to avoid certain e-retailers entirely for e-books if you want temporary sales to be done for that e-book on a regular basis. But remember to weigh the convenience of doing so against the disadvantage of lost sales if that e-retailer can get you into markets otherwise inaccessible.

But no two e-books are alike, so what works best for one e-book is not the same as what works best for another.

Soul Cages available for free on Sony, iTunes, and Kobo only

Our test of setting an e-book temporarily to free is going to draw to a close. Soul Cages is no longer free on Smashwords, but is still available for free at: Kobo, iTunes, and Sony e-bookstores.

We’ve gotten the data we wanted for the first go-round, and so we’re going to start the process of wrapping things up before the new year begins. I’m looking forward to being able to do a temporary sale of the first book in a series in the future.

Soul Cages is free for a limited time

Well, we finally came up with a workable plan to set an e-book to free without having it stuck there permanently (or so we hope). So it’s time to test this out. The novel Soul Cages will be available for free for the next few weeks to uncover  any bugs in the system.

It’s already available for free on: Sony and Apple and Smashwords. I’ll post when Barnes & Noble and Kobo and Amazon do likewise.

Next year is going to be a very busy year for new work being published, so I feel comfortable doing this even if it proves to be an utter disaster (i.e. the novel stays stuck at free with the distributors).  Also, I’ve always wanted to test out what Cory Doctorow and Neil Gaiman were talking about at their 2009 Worldcon panel.  I think Neil Gaiman is right about how we discover new authors–we find them through libraries, friends, and other ways of sharing.

“Parallels” Experiment Cancelled

Thanks to information shared with me behind the scenes, we’ve stopped the experiment with “Parallels.”  I was looking forward to testing out how fast price changes travel, but there turned out to be an unexpected issue.  Depending on how a sale is set up and which distributors it goes to, the sale can go on for months after it was supposed to stop.

Unfortunately, the way “Parallels” is currently distributed, that likely could  have happened to it. So instead a different experiment will be done in a month or two, where a free short story (that ties into a novel) will get shipped off into the world that will stay free permanently.

We’ve also got some ideas on how to deal with the “temporary sale price becoming a near-permanent sale price” issue and will probably try one out next year.

And yes, I’m being deliberately vague here. I will say that this is only a potential issue if the ebook is being distributed on many different e-retailers at the same time. It’s a bit like herding cats–it can be difficult to get them all to move in the same direction.

I highly recommend that a tiny press or indie author use a short story first to test where possible snafus might show up in doing a temporary sale.

“Parallels” is available to download for free for a week or two

We’re testing out how quickly a change in e-book price travels through cyberspace.

So for a limited time, my short story “Parallels” will be available for free. It’s just been flipped to free over at Smashwords, but I don’t know how long it will take to change at the iBookstore and other e-stores. Days? A week? Two weeks? A month? Part of the reason we’re doing this test is to find out.

But the story won’t stay free forever, at some point in November we’ll be flipping it back to $0.99 and then watching how long it takes to go back to the original price at the e-bookstores.  If I learn anything worth sharing, I’ll do so.

NOTE: This experiment got cut short, for the reason listed here. We’ll be doing this with a different short story instead.

Coming Changes over the next Six Months to this Website

I want to give a heads up now that there will be a shift in focus by my website over the next six months. I’m going to be broadening out from posting about writing issues to posting about anything life-wise that catches my interest (for example, my last post was about the struggles to manage time in an era of an endless supply of entertainment).

I won’t be posting more frequently. In fact, the post rate might go down slightly. I’m in the middle of writing a trilogy at the moment, and between that and editing a novel and dealing with short stories that are going out to various editors, at the end of the day I find the last thing I want to do is blog.

I’d rather not do a blog post if I feel I don’t have something worthwhile to say. So it’s possible I may post less often.

Also, another change that will be coming is that by winter there will be a monthly post for readers about upcoming fiction of mine. This website, more and more, will be here to serve readers as well as writers. I’ll still blog on occasion about writing, and the pages with links to posts on surviving as writers and dealing with writer’s block are going to stay up.

But as I grow as a writer this website needs to grow with me. I don’t want these upcoming changes to come as a surprise to anyone (hence this admin post about changes).

It’s going to be exciting.

Soul Cages is Getting a Much Better Cover

Okay, so I’m a bit excited. The new cover for Soul Cages is done, and is being uploaded. Some e-stores will take longer than others for the new cover to appear in (could take as long as a three weeks).

I didn’t think it was possible to make a cover that expressed the personality of the novel since it’s a strange cross-genre story, but the photo that was found nails the heart of the book so closely that I feel a bit stunned.

That’s one wonderful thing about the e-book era. It’s a lot more forgiving of a publishing startup’s learning curve in doing book covers. The cover for “Parallels” also got completely redone about two weeks ago to try and get closer to the feel of the story. Let’s just say that a magical realism story set at  Christmastime is darn difficult to convey in a cover and still have room for the author’s name and the title and some general info.

Now that this cover tinkering is over, more stories of mine will be rolling out in e-format this fall and winter. We’re hoping to be able to do print trade editions of novels and short story collections by fall of 2012–a rather steep learning curve awaits on that.

Writing the Unmarketable Novel

Almost two years ago I finished a YA novel, Soul Cages, that I knew in my heart of hearts was going to be a nightmare for an editor to get past the sales & marketing department of a traditional publisher.

That’s because in my gut I knew it was going to be difficult to get any readers to even want to pick it up. I knew the book was in trouble sales-wise as soon as my usual first reader burst into tears while reading the synopsis, and then refused to read the manuscript. I had to get other readers to take over for that book. Most ended up loving the story, but I never forgot the response of that first reader.

Seeing your first reader cry in sorrow really sucks.

Let’s face it. Most of the time, readers are coming to a story to mentally relax for a while. They’re coming for entertainment. I’d written a story that was a weird horror/romance/special issues tribute to Judy Blume, C. S. Lewis, and Stephen King in one go. It dealt with ugly nasty stuff like family abuse, the way kids with Asperger’s sometimes get treated badly, the abuse of Scripture in the Bible to justify cruelty, and anti-Semitism…among other things.

None of that stuff is appealing for entertainment. Ugh, who wants to read all  that after a bad day?

The novel went through several rounds of editing, but there comes a point when you realize as a writer that you can only make a weird “Frankenstein” novel  marketable by censoring your protagonist and mutilating the story by chopping it up. Chop out the romance, or chop out the horror, or chop out the Asperger’s.

In the end I decided to leave the main character alone. It was her story, not mine, and I decided to let her story stand as she’d told it to me, and I went on to write new stories.

And it was the best decision I ever made. I’ve written another novel and many  short stories since I put Soul Cages to rest, and a lot of exciting things have been happening behind the scenes these last six months. Things that would not have happened if I had attempted to keep rewriting Soul Cages to death.

Soul Cages itself has been released in e-book form, and it is still under consideration with a certain midsize traditional publishing house (though I suspect in the end the editor will fail in getting it past marketing).

I’ve done no email blasts, no blog tours, no ads, no book launch party, no “push” of any sort. And I don’t intend to. My limited work time is better spent writing new stories to improve my craft, and some of those new stories will prove to be more marketable–i.e. more appealing to readers–than Soul Cages is.

But am I sorry that I wrote Soul Cages? Do I feel I wasted my time by working on an unmarketable novel?

No.

I think it’s good for an artist to write at least one story where it feels like you’re spitting in the eye of the market. Writing that unmarketable novel made me a better writer by making me a gutsier writer, and I think I’ll be reaping the benefits for decades to come.

Roadrunner in the Backyard

Roadrunner in backyard One of the roadrunners in the neighborhood decided to jump over our wall and explore our backyard back in January.  I actually got a couple of pictures, and one turned out okay.  It’ll be harder to get pictures of the coyotes since they’re only out at night and prefer to stay in the arroyos.