Category Archives: Markets

Links: the extrordinary poet Ruth Stone, and Barnes & Noble

In case anyone missed it back in November, you can read about the extraordinary poet Ruth Stone in the New York Times. I call her extraordinary not only because of her talent, but also because of her steadfast refusal during her lifetime to quit doing what she loved most: writing poetry.

She finally achieved literary success at the age 87 when she received a National Book Award in 2002. She’d been a poet for over 50 years by then and despite all she had been through had kept writing.

I couldn’t help thinking as I read about her life–what if she had given up on poetry in her fifties and sixties when things were rough? What if she hadn’t kept going? It was in her seventies that she began to break through.

In other links, Digital Book World has two great articles: one on Barnes & Noble’s strengths, and one on Barnes & Noble’s weaknesses. The article on the weaknesses includes a look at Amazon’s KDP program to contrast it to Barnes & Noble’s Pubit that is well worth the time to read.

Helpful Article on the Usage of “Free” for Promotions

There’s a great article by Kristine Kathryn Rusch on the usage of “free” for ebook promotions. Make sure to read the comments section for the useful information being shared there right now.

Barbara Freethy hits 1 million mark in self-published ebook sales for 2011

In case anyone missed it, here’s Barbara Freethy’s announcement about hitting the 1 million mark in self-published ebooks sold in 2011.  Here’s a brief quote from the PR release:

Unlike independently published authors who publish at the $0.99 price point to fuel sales, Freethy’s books are primarily priced between $2.99 and $5.99. Her self-published books come from her extensive backlist, whose rights were reverted after the books went out of print. Freethy repackaged the books and put them on sale again, finding gold in books that had been taking up space in her closet”

The full PR announcement is at:
http://www.prnewswire.com/news-releases/author-barbara-freethy-sells-over-one-million-self-published-e-books-in-2011-132522313.html

I notice she’s selling not only through Kindle, but also made sure to have her ebooks on the Nook, Kobo, Sony, and Smashwords. Also has a deal with Overdrive.

Just for fun, let’s calculate what that is in cold hard cash. If we take a 70% cut of $2.99 for a self-published ebook, that’s about $2.09 per book. Sell 1 million ebooks at $2.99, and that’s $2,090,000.

Nice! This is fascinating times we live in.

Thanks to Passive Guy and David Gaughran for getting the word out.

The Power of Kickstarter and Other Links

I’ve been swamped with writing and editing work, so that’s why I’ve been so quiet here on the blog for a bit. But there’s some links I want to share before I forget.

Everyone has probably heard all about Kickstarter (the funding platform for creative projects), but if you haven’t, go and check them out! Kickstarter is proving to be a great way for professional artists to get the start-up funds they need and for people to support favorite artists and web shows. For example:

A writer friend of mine, Annie Bellet, was able to successfully use Kickstarter to help fund her tuition to Clarion this past summer.

The web show Put This On just successfully raised over $70,000 to film Season Two.

Travis Hanson, a fantasy/comics illustrator I got to meet briefly at Albuquerque Comic Con, has successfully raised the funds he needs to print his web comic in book format.

Money has always been an issue for artists, especially filmmakers and illustrators, so the rise of crowd-sourcing such as Kickstarter excites me to no end.

In other news, Dean Wesley Smith has an important technology blog post on how writers, publishers, and booksellers can use Book Cards to market an e-book cheaply and attract readers into independent bookstores to buy e-books for their e-readers. WMG Publishing and Lucky Bat Books were passing out the first ever e-book cards at Worldcon to show off this brand new marketing idea.

And 20+ year pro Bob Mayer has some blunt, quick advice on how to be a fiction writer that has a career that lasts for decades.

Three Useful Posts

There’s a good discussion by 5 traditionally published romance writers about the pros and cons of indie publishing.

Kristine Kathryn Rusch has written a helpful post about the mental effects of having so many choices now as writers. Check out her post Popcorn Kittens!

And Dean Wesley Smith has posted blunt advice on how to have a long career as a writer in The Death of an Indie Writer’s Career.

Writing the Unmarketable Novel

Almost two years ago I finished a YA novel, Soul Cages, that I knew in my heart of hearts was going to be a nightmare for an editor to get past the sales & marketing department of a traditional publisher.

That’s because in my gut I knew it was going to be difficult to get any readers to even want to pick it up. I knew the book was in trouble sales-wise as soon as my usual first reader burst into tears while reading the synopsis, and then refused to read the manuscript. I had to get other readers to take over for that book. Most ended up loving the story, but I never forgot the response of that first reader.

Seeing your first reader cry in sorrow really sucks.

Let’s face it. Most of the time, readers are coming to a story to mentally relax for a while. They’re coming for entertainment. I’d written a story that was a weird horror/romance/special issues tribute to Judy Blume, C. S. Lewis, and Stephen King in one go. It dealt with ugly nasty stuff like family abuse, the way kids with Asperger’s sometimes get treated badly, the abuse of Scripture in the Bible to justify cruelty, and anti-Semitism…among other things.

None of that stuff is appealing for entertainment. Ugh, who wants to read all  that after a bad day?

The novel went through several rounds of editing, but there comes a point when you realize as a writer that you can only make a weird “Frankenstein” novel  marketable by censoring your protagonist and mutilating the story by chopping it up. Chop out the romance, or chop out the horror, or chop out the Asperger’s.

In the end I decided to leave the main character alone. It was her story, not mine, and I decided to let her story stand as she’d told it to me, and I went on to write new stories.

And it was the best decision I ever made. I’ve written another novel and many  short stories since I put Soul Cages to rest, and a lot of exciting things have been happening behind the scenes these last six months. Things that would not have happened if I had attempted to keep rewriting Soul Cages to death.

Soul Cages itself has been released in e-book form, and it is still under consideration with a certain midsize traditional publishing house (though I suspect in the end the editor will fail in getting it past marketing).

I’ve done no email blasts, no blog tours, no ads, no book launch party, no “push” of any sort. And I don’t intend to. My limited work time is better spent writing new stories to improve my craft, and some of those new stories will prove to be more marketable–i.e. more appealing to readers–than Soul Cages is.

But am I sorry that I wrote Soul Cages? Do I feel I wasted my time by working on an unmarketable novel?

No.

I think it’s good for an artist to write at least one story where it feels like you’re spitting in the eye of the market. Writing that unmarketable novel made me a better writer by making me a gutsier writer, and I think I’ll be reaping the benefits for decades to come.

A Blog Post to Give Comfort in Rough Times, and a Few More Links

Kristine Kathryn Rusch has gone and written a blog post for all writers who are suffering through rough times right now due to the upheavals in publishing, “You Are Not Alone.” If you know a writer friend who is thinking of quitting writing or suffering from severe depression due to publishing industry changes, this essay is a must.

I also found out about a website that has various posts by pro writers (such as David Morrell) about the publishing industry.  It’s called Backspace – The Writer’s Place.

Another great resource is the NINC blog. Members of NINC have to be multi-published in order to join, so I find the information and blogs professional in tone and attitude.

Also, there’s Bob Mayer’s blog. He has 20 years of experience as a fiction writer in traditional publishing, and 2 years of experience doing indie publishing, so I find his posts have a lot of depth to them.

Turtle Steps Add Up To a Long Distance Over a Year

Turtle steps add up to a long distance over a year.

But we all know that maxim already. But there are days that I have to remind myself of this truth. It’s gets hard to remember it when the rabbits are racing by (or at least bragging that they’re racing through things).

Many of us have jobs and family obligations that demand a lot of our time.  And there’s a temptation to take an “all or nothing” stance to writing.  That attitude that either we need to be writing thirty manuscript pages a day, or else quit.  Yet, writing just one page a day adds up to a 365-page manuscript over a year–a good length for a novel.

Finding the time to write thirty pages a day may be impossible.  Finding the time to write one page a day is not.  Even if you’re a slow typist and writer, we’re talking about finding 15-60 minutes of time–the time can even be broken down into increments of 10 minutes if needed. Most writers I know need only about 15-30 minutes to write that one page (about 250 words).

It’s like people’s attitude towards losing weight–the “shock and awe” approach.  Many go after the extreme weight loss over a two month time period by starvation-type dieting, instead of the steady permanent loss over two years by small changes each week in lifestyle.

I’ve learned from trial and error that tiny steady changes over a year can lead to more extreme results than a “shock and awe” approach to a goal. And when the time frame goes to three to five years for turtle steps, the changes seen can be stunning.

Part of it has to do with the fact that the “shock and awe” approach is often unsustainable over a long time frame.  Sooner or later a crisis happens, or one’s health collapses from overwork, or when one doesn’t meet the outrageous goal for the month, one quits trying at all since there’s that “all or nothing” mindset. For example, being on a strict diet and going off the wagon to eat half a pizza at a party, and then saying, “I failed, so there’s no point in going on” and continuing the eating binge for weeks.

Slowly I am learning not to compare myself to the rabbits bounding by, and to instead keep my mind focused on the next small step as I move along in my turtle-like way. The rabbit path is not feasible right now, but it’s not the only way to get where I want to go.

Or to quote Benjamin Franklin:

It is true, there is much to be done, and, perhaps, you are weak-handed; but stick to it steadily, and you will see great effects; for ‘Constant dropping wears away stones; and by diligence and patience the mouse ate in two the cable; and little strokes fell great oaks.

The Craving for Validation Can Really Screw Things Up

Writers–especially new writers–crave validation the way a cat craves catnip. I’ve seen the craving result in a few writers doing some incredibly destructive things from a business perspective. I myself did quite a few stupid things business-wise due to the validation crapola in my head until I learned from much more experienced writers that the crapola was there and that I needed to get rid of it.

Validation is NOT asking “Is this piece of writing any good?”  Validation is all about saying stuff like:

When thus-and-so happens, then will I be a REAL writer.

It’s the part about “then I will be a real writer” that messes writers up in the head. Badly.

Several wise old pros told me, “a real writer is someone who writes, day in and day out,” and I used to be inexperienced and stupid enough to scoff at that saying.  Surely there had to be more to being a “real” writer.

I don’t scoff anymore, because I’ve learned the hard way that there’s a core seed of truth to what those writers said.

A writer writes.

A painter paints.

A singer sings.

A coder codes.

Whenever someone quits doing the action (code, sing, write, etc.) that is the core of their dream, everything grinds to halt in a matter of time. Writers who stop writing will eventually become the topic of “What ever happened to so and so?” among readers.

Also, validation is NOT about setting goals.  It’s fine to have goals.

What I’m talking about here is having a mindset where a writer is totally dependent on a particular thing happening to feel like a “real” writer. This dependency results in neediness that can be manipulated by scammers, and a frantic urgency that results in bad business decisions that can postpone (or even wreck) the ability to make a living as a writer.

For quite a number of writers, “thus-and-so” is “published with a NYC publishing house.” The problem is the “When I am published by a NYC publishing house, then I will be real writer” mindset leads to a neediness that makes it hard for a writer to do the negotiating that needs to be done to get a decent contract.

Here’s something to think about.  These NYC publishing contracts are between a writer and a corporation.  We aren’t talking about two individuals working out a joint partnership here. Those people you meet from the corporation can be really really nice, but at the end of the day it’s the corporation the writer signs with. Editors and CEOs can be fired.

The craving for validation from corporations based in NYC can be used against a writer in contract negotiations. It’s just the nature of business–the writer’s book is a profit-and-loss statement for the corporation. If a writer wants to play doormat, that’s the writer’s problem as far as the corporate entity is concerned. Sometimes an editor will warn a writer if the writer acts too much like a pathetic wuss in negotiations, but for the most part the writer is on his or her own.

The other nasty part of this “NYC publishing house” requirement for being a “real” writer is that all the great middle-sized publishing companies get ignored because one is chasing after a narrow definition of being “real.”  There are some terrific small and middle-sized publishing houses out there, ones that are going to be big publishing houses 15 years from now.

Lastly, the whole mindset of  “when thus-and-so happens, then I’ll be a real writer” also makes it harder to keep morale up. Several old pros have pointed out to me that writing is disheartening enough as it is due to the rejection process; there’s no need to pile more anguish on by setting absurd goals for what is “real” as a writer.

A real writer writes, day in and day out.

Everything else is just a goal to aim for.

Dealing With the Shock of All Those “No”s

Fiction writers and salespeople have more in common than they realize. Just like doing cold-calling in sales, the journey to the first sale by a fiction writer goes like this:

“No, no, no, no, no, no, …” (typically this part in parenthesis has about 40 to 500 entries of No) “…, no, yes, no, …”  (more “No”s) “…, no, yes,  no, …” and on and on and on until the writer either 1) stops submitting work to editors, 2) quits, or 3) dies.

Every once in a while, fiction writers will encounter another writer who got a “Yes” the first time a story was ever submitted to an editor.  Rare, but it happens.  For a few seconds there’s a strong temptation by everyone else to hurl their pens at that person.  However, the profession of fiction writing is so rough and tumble that at some point that writer will get a long streak of “No”s that will balance out that easy “Yes” earlier on.

In last week’s blog post on “Fiction Writers and Learned Helplessness,” I did a thought experiment where I compared the submissions process to sticking your hand into a box where one of three things happened: 1) you got an electric shock for “No,” 2) nothing happened for the situation of no response, or 3) you got injected with an opiate for “Yes.”

I mentioned some of the mind games–such as setting up a scoring points system for submissions, or having a friendly competition with other writers to gather the most rejections–that fiction writers play to keep writing and submitting despite the frustration of getting a heavy flow of “No”s.

In this post, I want to explore some of the mental techniques that can be used to keep going.   These techniques are based on ones covered in Dr. Martin E.P. Seligman’s book Learned Optimism that were developed by studying groups that had to deal with a high flow of “No”s, like salespeople.

A writer who has a pessimistic mindset that sees each rejection as permanent (“I’ll never sell a story”), personal (“My writing always sucks”), and pervasive (“I’m a loser”) is going to have a hard time of it on the journey to that first “yes” from an editor.  I ought to know, since I’m a pessimist by nature, and had to teach myself not to talk to myself constantly in a defeatist manner.

The good news is, one can change how one reacts to rejection.  Let’s take the above three thoughts in order and explore how to do that.

Seeing rejection as permanent (i.e. “I’ll never sell a story.”)

Whenever the word “never” or “always” shows up in a negative thought, consider it a red flag.  Sure, the negative thought might be accurate, but the operative word is “might,” not “is.”  Too often, negative self-talk turns into a self-fulfilling prophecy.  If I’m constantly telling myself “I’ll never sell a story,” I’ll lose the motivation to keep writing and submitting my stories, and this negative thought will in time become a self-fulfilling prophecy.

Also, another fallacy in this negative thought is the assumption that one’s writing cannot improve.  When I had doubts about my craft, one of the best decisions I ever made was to find teachers whose writing I admired and go study with them as a student.

Seeing rejection as personal (“My writing always sucks.”)

Here’s another case of leaping to a negative conclusion when a “No” is encountered.  Here’s the ugly truth about the slush pile–the editor may have been in a bad mood or exhausted that day, and decided to do automatic form rejections for everyone in the slush pile regardless of merit. 

Beware of the usage of “my” and “I” in a negative thought about rejections.  There’s a big difference between saying, “This story sucks” vs. “My writing sucks.”  The second is much nastier in the self-inflicted attack.  The first will keep you calm enough to be able to look over your writing and learn from mistakes.

Seeing rejection as pervasive (“I’m a loser.”)

This is where the negative self-talk gets really ugly.  A writer gets a rejection, and immediately jumps to treating the rejection as a commentary on everything that the writer does (including non-writing activities) and who the writer is as a human being.   Please don’t do this–repetition of the “I am a loser” mantra will sabotage morale and motivation.  Again, it’s an attitude that turns into a self-fulfilling prophecy and makes it impossible to learn from mistakes.

So, that covers the problem of the three p’s (permanent, personal, pervasive) in dealing with rejections.  Also, finding ways to laugh at the whole submissions process helps a great deal–whether it’s writing a story that makes fun of it all, telling jokes, or throwing darts at rejection letters.  Try different tactics, and see what works.

————

I find I have more to say, and next Monday I will talk about some of our perceptions as writers of what we can and cannot control in publishing.  We often see things as “Yes or no,” “Open or shut,” and such, when the reality is more complicated than that.   There are mental techniques that can be used to brainstorm ways to try and gain more control of  a situation.

I will be on business travel, but will do my best to get internet access to post next Monday.

P.S.  If you would like to make a comment and have a Facebook account, you can go to my author page to write one. I completely forgot about it as an option for readers last week.