Category Archives: Business of writing

Links: the extrordinary poet Ruth Stone, and Barnes & Noble

In case anyone missed it back in November, you can read about the extraordinary poet Ruth Stone in the New York Times. I call her extraordinary not only because of her talent, but also because of her steadfast refusal during her lifetime to quit doing what she loved most: writing poetry.

She finally achieved literary success at the age 87 when she received a National Book Award in 2002. She’d been a poet for over 50 years by then and despite all she had been through had kept writing.

I couldn’t help thinking as I read about her life–what if she had given up on poetry in her fifties and sixties when things were rough? What if she hadn’t kept going? It was in her seventies that she began to break through.

In other links, Digital Book World has two great articles: one on Barnes & Noble’s strengths, and one on Barnes & Noble’s weaknesses. The article on the weaknesses includes a look at Amazon’s KDP program to contrast it to Barnes & Noble’s Pubit that is well worth the time to read.

What I’ve Learned so far from the Temporary e-Sale Test

I’m part of a tiny press, and we’d never done a sale before where an e-book had been set for free for a short time, so doing so with Soul Cages gave us some valuable information for future temporary sales.

First off, the Sony eBookstore and iTunes were terrific in responding in a reasonable amount of time to the change of the price to Free, and then ending the sale after we raised the price back to $4.99.  Considering that the pricing was being done through Smashwords, this was an impressive turnaround time. We’d do a sale with them again in a heartbeat.

We also confirmed that it takes a while for a free version to get over to Barnes & Noble, and also confirmed that a different e-bookstore (not Barnes & Noble) tends to be irritatingly sloooooooow in responding to price hikes after a sale is over.

If you want Amazon to match the temporary sales price set at Free, Barnes & Noble and iTunes tend to be key markets that need to be part of the sale. We decided we’d learned enough already and stopped the free sale at Barnes & Noble before it could begin. We had no need to trigger a free sale at Amazon this time around.

I strongly advise any tiny press planning a temporary sale to be careful about which e-retailers you do it with. Most will honor your request to raise the price back up once the sale is over, but there’s one or two out there that will drag their feet for months, and you’ll probably have to file a complaint with Smashwords Customer Support to contact those e-retailers to get them to cooperate and raise the price back up.

So you may want to think carefully about which e-retailers have your e-book in their inventory if you’re going to do a temporary sale.  One option is to do the sale at the very beginning when an e-book has just been published, then wait until after the sale is over to ship the e-book at the regular price to those few e-retailers that have a pricing behavior problem.  That way you can do a temporary sale as a marketing strategy when the e-book is first released, then get coverage in all e-stores later on.

Another option is to avoid certain e-retailers entirely for e-books if you want temporary sales to be done for that e-book on a regular basis. But remember to weigh the convenience of doing so against the disadvantage of lost sales if that e-retailer can get you into markets otherwise inaccessible.

But no two e-books are alike, so what works best for one e-book is not the same as what works best for another.

Helpful Article on the Usage of “Free” for Promotions

There’s a great article by Kristine Kathryn Rusch on the usage of “free” for ebook promotions. Make sure to read the comments section for the useful information being shared there right now.

“Parallels” Experiment Cancelled

Thanks to information shared with me behind the scenes, we’ve stopped the experiment with “Parallels.”  I was looking forward to testing out how fast price changes travel, but there turned out to be an unexpected issue.  Depending on how a sale is set up and which distributors it goes to, the sale can go on for months after it was supposed to stop.

Unfortunately, the way “Parallels” is currently distributed, that likely could  have happened to it. So instead a different experiment will be done in a month or two, where a free short story (that ties into a novel) will get shipped off into the world that will stay free permanently.

We’ve also got some ideas on how to deal with the “temporary sale price becoming a near-permanent sale price” issue and will probably try one out next year.

And yes, I’m being deliberately vague here. I will say that this is only a potential issue if the ebook is being distributed on many different e-retailers at the same time. It’s a bit like herding cats–it can be difficult to get them all to move in the same direction.

I highly recommend that a tiny press or indie author use a short story first to test where possible snafus might show up in doing a temporary sale.

More Signs of a Fun New Era for Writers

A writer friend of mine, R. G. Hart, did a blog post about his favorite memory of Halloween and listed his favorite movies and stories. Then at the end of the post he put together a collage of ebook covers in different sizes. Many of the writers in the collage are both traditionally and indie published, some have won awards, some have hit the bestseller lists on the Kindle or Barnes & Noble, and all of them are having a wonderful time experimenting with indie projects. I’m in the collage as well, but it’s the sight of so many talented writers getting to experiment that makes me smile.

Oddball and niche projects that are unappealing to traditional publishers don’t have to sit in a drawer anymore. And yet that oddball project can be the perfect opportunity to take risks and grow as a writer. Kristine Kathryn Rusch talks about the importance of this in her latest blog post today, Believe in Yourself.

Barbara Freethy hits 1 million mark in self-published ebook sales for 2011

In case anyone missed it, here’s Barbara Freethy’s announcement about hitting the 1 million mark in self-published ebooks sold in 2011.  Here’s a brief quote from the PR release:

Unlike independently published authors who publish at the $0.99 price point to fuel sales, Freethy’s books are primarily priced between $2.99 and $5.99. Her self-published books come from her extensive backlist, whose rights were reverted after the books went out of print. Freethy repackaged the books and put them on sale again, finding gold in books that had been taking up space in her closet”

The full PR announcement is at:
http://www.prnewswire.com/news-releases/author-barbara-freethy-sells-over-one-million-self-published-e-books-in-2011-132522313.html

I notice she’s selling not only through Kindle, but also made sure to have her ebooks on the Nook, Kobo, Sony, and Smashwords. Also has a deal with Overdrive.

Just for fun, let’s calculate what that is in cold hard cash. If we take a 70% cut of $2.99 for a self-published ebook, that’s about $2.09 per book. Sell 1 million ebooks at $2.99, and that’s $2,090,000.

Nice! This is fascinating times we live in.

Thanks to Passive Guy and David Gaughran for getting the word out.

The Madness of Perfectionism

I hate making mistakes, no matter how small. Hate, hate, hate it. I’m one of those perfectionists that psychologists like to lecture about. And I know I’m not alone in the world–there’s a whole lot of perfectionists I know.

Being a perfectionist is a pain in the butt when it’s out of control, because it means one can get stuck in a rut of endless actions done over and over and over, or else one quits too soon. It’s an “all or nothing” mindset.

It’s a good thing babies don’t have this trait. Can you imagine a baby deciding after his first babble: “Hey, that didn’t make sense at all. I must have no ability for talking. I might as well quit now and stay silent.”

And yet I’ve seen people quit endeavors after one or two tries because they weren’t perfect at it. Perfectionism, when allowed to reign out of control, can shackle us in mental chains. We give up too soon. Or don’t even try at all, telling ourselves, “There’s no point, I’d screw it up anyway.”

As a perfectionist who loves to write, there are days when I wonder if I’m just a glutton for self-punishment by doing fiction writing on a daily basis. There are so many balls that need to be kept in the air during the writer’s juggle: plot, characterization, setting, narration style, word choices, grammar, structure, etc….no matter how a writer tries, there’s going to be mistakes.

For instance, I just got back today a corrected novel manuscript from the copy editor, and discovered that I’d accidentally left out a few bits of information about one of the villains that readers needed to know.  As the writer I can see into all the character’s heads at the same time, but the reader can only see into the characters by the words that were written on the manuscript page.  That’s why writers have first readers go over a manuscript–no matter how hard we try, we will not fill in all of the “lost” information the reader needs.

Still drives me bonkers when I forget to write something down for readers. I’m a perfectionist. I want to get it right the first time.

I’ve had to learn to accept that mistakes are going to happen. I still get upset, but at least I no longer quit or cycle endlessly in revisions. I find it helps to remind myself about my years in QA in the software industry, and how there was a point in the software release cycle where there were diminishing returns on the investment of time in revisions. There comes a point where a manuscript–or a piece of software–begins to fall apart the more you mess with it.

I’ve always like the advice one old pro gave me, which was, “Once you find yourself changing something in the manuscript, then changing it back to how it was before, it’s time to stop revising and send it off.”

There are days I’m sorely tempted to take the current urban fantasy manuscript that is being edited and hide it so that it’ll never see the light of day, even though it’s been read by an editor, several fellow writers, a careful first reader, and a copy editor at this point. My perfectionism flaring up.

I have to keep reminding myself that there comes a point that a piece of work needs to be released into the world to fend its way on its own.

Also, if I’m continually redoing old work to death, new work won’t get done, ala George Lucas and his endless revisions of the Star Wars films. Lucas is going to end up the patron saint of perfectionism at this rate. :P

So when perfectionism rears its ugly head, remember Saint George…

The Power of Kickstarter and Other Links

I’ve been swamped with writing and editing work, so that’s why I’ve been so quiet here on the blog for a bit. But there’s some links I want to share before I forget.

Everyone has probably heard all about Kickstarter (the funding platform for creative projects), but if you haven’t, go and check them out! Kickstarter is proving to be a great way for professional artists to get the start-up funds they need and for people to support favorite artists and web shows. For example:

A writer friend of mine, Annie Bellet, was able to successfully use Kickstarter to help fund her tuition to Clarion this past summer.

The web show Put This On just successfully raised over $70,000 to film Season Two.

Travis Hanson, a fantasy/comics illustrator I got to meet briefly at Albuquerque Comic Con, has successfully raised the funds he needs to print his web comic in book format.

Money has always been an issue for artists, especially filmmakers and illustrators, so the rise of crowd-sourcing such as Kickstarter excites me to no end.

In other news, Dean Wesley Smith has an important technology blog post on how writers, publishers, and booksellers can use Book Cards to market an e-book cheaply and attract readers into independent bookstores to buy e-books for their e-readers. WMG Publishing and Lucky Bat Books were passing out the first ever e-book cards at Worldcon to show off this brand new marketing idea.

And 20+ year pro Bob Mayer has some blunt, quick advice on how to be a fiction writer that has a career that lasts for decades.

Every Renown Writer Starts Out a Beginner

Every renown writer you love to read started out as a beginner.

This is so obvious, and yet it gets forgotten so easily since it’s the masterpieces that get remembered when we talk about our favorite dead writers…not the unpublished works and the weak stuff published early on (unless you’re an English major doing research or an obsessive fan).

Very often, people who are not artists or just starting out have this mental gap in their heads about the journey that an artist takes from beginner to master:

beginner———– > luck  ————> master

Mastery and success are attributed to luck.

Well, there’s a middle phase that gets left out:

beginner ——-> apprentice ——> journeyman —> (95% hard work, 5% luck) ——-> master

The apprentice phase for writers is equivalent to the law school phase for someone who wants to be a lawyer. This is the phase where a writer often has to get on a plane to study with a particular writing teacher or to attend a national-level writing workshop. In old novels or movies, this was the point where the young artist packed up to move to an international hub for artists like Paris or New York City or London.

And then there’s the journeyman phase, where the writer has started to sell his or her stories, but there’s still so much to learn. This phase lasts for years to decades, or even a lifetime if the writer decides to stop learning and coast.

As for mastery, it doesn’t spontaneously happen. Don’t ask me why, but people  seem to have a natural tendency to ignore the middle phase when they talk about a particular famous dead writer or fantasize aloud about how easy it would be to write a bestselling novel if they just had the time.

And yet it’s the hard work in journeyman phase that will make or break a writer in becoming a master of the craft.

I think one of the most valuable lessons a writer can do once past the beginner stage is to choose a couple of favorite writers (both living and dead) and read their early works.

So, for example, if you were a huge fan of Charlotte Bronte as a writer, you’d dig up a research book that had her unpublished first writings and probably also a copy of her first novel, The Professor.

Or how about William Shakespeare? Go read his earliest plays (researchers still fight about which play he wrote first, so I’d advise reading several). Then think about how we’d see him now if he’d stopped after those early plays and had never written anything more.

But make sure to also include some favorite recent writers who wrote over a long time frame, twenty years or more.  For example, I went out and bought collections of the early published short stories of three recent writers whose later works I loved to read:  John D. MacDonald’s More Good Stuff, Stephen King’s Night Shift, and James Lee Burke’s The Convict & Other Stories.

This turned out to be an eye-opening exercise for me as I read the unpublished  early works of old greats (such as Jane Austen) and early short stories of favorite present day NYT bestsellers.

Their early works weren’t as well-written as their later works were. They’d gotten better at their craft over time. Big shocker, right?

Of course not.

But I’ve noticed a lot of my fellow Americans like to see their artists as the equivalent of Athena jumping fully formed out of the skull of Zeus. The arts are supposed to be “easy.” You have either “got it” as an artist or you don’t. No hard work, no sweat, no tears, no frustration, no years of dedicated study–as if somehow the arts are different from every other human endeavor.

So reading the early works of these various writers impressed upon me, at a deep gut level, how craft gets better over time as one works at it. Hmm, let me put it bluntly. A few of the early works “sucked.” A few seemed like they showed “no talent.” And yet these writers persevered and became masters of their craft. It would have been a terrible thing if any of these writers had quit during the early days due to a mistaken idea that it was impossible to improve in writing skill.

Every writer starts out a beginner. Where we go from there is up to us.

Three Useful Posts

There’s a good discussion by 5 traditionally published romance writers about the pros and cons of indie publishing.

Kristine Kathryn Rusch has written a helpful post about the mental effects of having so many choices now as writers. Check out her post Popcorn Kittens!

And Dean Wesley Smith has posted blunt advice on how to have a long career as a writer in The Death of an Indie Writer’s Career.